Online Audience
- Who they are
- Everyone who might see it out of context: a screenshot, a quote, a pile-on.
- Decides
- Reaction
- Wins them
- Saying the thing plainly, owning any mistake fully.
- A point that still holds when cropped out of context.
- Loses them
- Non-apologies and passive voice.
- Anything that can be screenshotted as arrogant.
More from Press & public
Press & public
Journalist
Looks for the quote they can use against you.
Decides · Coverage
Press & public
Regulator
Wants it on the record, exactly right.
Decides · Acceptance
Press & public
Editor-in-Chief
Commissions what their audience can’t get anywhere else.
Decides · Commission
Press & public
Literary Agent
Asks for the full manuscript from one query in a hundred.
Decides · Full request