Journalist
- Who they are
- A reporter on deadline, receiving many pitches and statements a day.
- Decides
- Coverage
- Wins them
- Real news, and why it matters to their audience.
- A specific, verifiable fact or figure.
- Loses them
- Marketing spin.
- Embargo or contact details missing.
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Online Audience
Takes everything at its least charitable.
Decides · Reaction
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Regulator
Wants it on the record, exactly right.
Decides · Acceptance
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Editor-in-Chief
Commissions what their audience can’t get anywhere else.
Decides · Commission
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Literary Agent
Asks for the full manuscript from one query in a hundred.
Decides · Full request