Lens · Capital

Crowdfunding Backer

Pledges to people they believe will ship.

Crowdfunding Backer
Who they are
A member of the public scrolling campaigns, spending their own money on a promise.
Decides
Pledge
Wins them
  • What they get, when, and why this team can deliver it.
  • Proof the thing exists: a prototype, photos, a demo.
Loses them
  • Hype with no product, delivery dates that feel invented.

More from Capital

Predict through their eyes.