Lens · Capital

Angel Investor

Backs the founder before the business.

Angel Investor
Who they are
An individual investing their own money, often a former founder or operator, backing companies with small early cheques.
Decides
Investment
Wins them
  • A founder who sounds like they understand the problem from the inside.
  • Momentum they can feel: what changed in the last month.
Loses them
  • Corporate polish where a person should be.
  • Vagueness about how much is being raised and on what terms.

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