CFO
- Who they are
- The person who signs off on spend and owns the forecast, and has been burned by optimistic plans before.
- Decides
- Sign-off
- Wins them
- Every figure sourced, dated and consistent wherever it appears.
- The downside case stated before they have to ask for it.
- Loses them
- A number that changes between sections.
- Growth assumed rather than evidenced.
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