All Staff
- Who they are
- Everyone at the organisation, hearing the same news on different days with different fears.
- Decides
- Trust
- Wins them
- The news first, plainly.
- What it means for them specifically, and what does not change.
- Loses them
- Euphemism and corporate language.
- Leaving out the part everyone is wondering about.
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Leadership
CEO
Decides in the first ten seconds.
Decides · Approval
Leadership
Board Member
Wants the risk before the good news.
Decides · Approval
Leadership
Legal Counsel
Treats every promise as a liability.
Decides · Clearance
Leadership
Line Manager
Says yes when it makes them look good upstairs.
Decides · Yes